Embark on a Gastronomic Journey of the Singapore Meals Competition, September 12

Embark on a Gastronomic Journey of the Singapore Meals Competition, September 12

Culinary Marketing campaign Curated by the Singapore Tourism Board in Partnership with Famend Bars, Pastry Outlets & Eating places, from New York to Los Angeles will Characteristic Unique Eating Experiences, Particular Menus, a “Golden Ticket Contest” and A lot Extra

NEW YORK, Aug. 24, 2022 /PRNewswire/ — Gourmands can now expertise the vibrancy of Singaporean delicacies throughout the Singapore Meals Competition (SFF) with out stepping foot on a airplane. Launching in New York, California, Houston, and past from September 12 – October 10, Singapore’s well-known flavors of pandan, sambal, and salted egg will take heart stage by two tasting menu dinners from New York Metropolis’s Singapura and Wau, a cocktail journey from the mixologist masters at Singlish paired with beautiful pastries from the kuih connoisseurs at Woman Wong, specifically crafted sauces from Palo Alto’s Killiney Kopitiam, candy treats from LA’s Wanderlust Creamery, custom-made coffees from Houston’s Blacksmith, and a nationwide golden egg contest from Singaporean snack model, Irvins. The Singapore Tourism Board (STB), in partnership with these seven ideas, every of whom are masters of their respective crafts, is proud to supply American diners a complete style of Singapore.

“We’re thrilled to deliver the vibrancy and particular expertise of the Singapore Meals Competition to the U.S. this September, the place Singaporean meals tradition has taken a powerful maintain and is more and more sought-after,” states Rachel Loh, Senior Vice President at Singapore Tourism Board, Americas. “It is really an honor to associate with such a celebrated group of eating places and types who will every supply their unparalleled experience and singular specialties, bringing the flavors, traditions, and eating experiences of Singapore to new, inquiring diners within the U.S.”

The collaborations allow curious diners to not solely enjoyment of one thing new, however to start imagining how their very own future journey to Singapore may style. There really is one thing for everybody, each throughout the US Version of the Singapore Meals Competition collaborations and inside the emerald vacation spot itself. This marketing campaign goals to encourage eaters of all walks of life to strive one thing new and picture their subsequent journey to Singapore as an journey inside attain.

Woman WongNew York Metropolis
Launched throughout the pandemic from husband and spouse staff Seleste Wong and Mogan Anthony, Woman Wong is a Nanyang impressed pastry and kuih boutique within the coronary heart of New York Metropolis. Each Cooks are from Malaysia however lived in Singapore for 10 years, cooking in Michelin Star eating places and five-star resorts earlier than transferring to the concrete jungle to proceed their culinary journey. They are going to be providing three restricted version pastries impressed by the SFF options flavors, a Creamy Candy Corn with Salted Egg Yolk Cream Puff and Sambal Egg Curry Puff with eggs simmered in home sambal, each for $5, and a Coconut Pandan Petite Gateau for $7.50, restricted amount accessible at their store at 332 East ninth Avenue, Wednesday-Sunday.

Singlish – New York Metropolis
Chef Salil and Beverage Director Colin Stevens joined forces to deliver Union Sq. a Singaporean cocktail bar expertise in Singlish, situated at 17 East thirteenth Avenue. Singlish presents the collaboration’s solely cocktail tasting expertise, inviting New Yorkers to expertise craft cocktails modeled after an ethos of ‘mixing the accustomed to the sudden to deliver a component of shock to every sip.‘ The three-course cocktail tasting menu options the Changshan cocktail, a crisp highball made with gin, pandan, star fruit, tea, and glowing water, and the Mai Lai, Mai Lai Wa, Mai Lai (clarified salted egg vodka, curry leaf, chili oil, dry vermouth and garnished with three salted egg stuffed olives), leading to a Singaporean model of the basic martini; and Singlish’s tackle the famed Singapore Sling, crafted with gin, house-made cherry heering, pineapple, orange, pomegranate and spices. The three-course cocktail providing is offered for $60 per individual.

Wau – New York Metropolis
One other providing from famend Chef Salil, Wau, situated at 434 Amsterdam Avenue, describes itself as a ‘again to fundamentals South East Asian joint.’ Eaters can be transported across the globe throughout the 3-course dinner providing at Wau, that includes particular dishes together with Pandan Rooster Wings Cooked in Candy Sambal Sauce, Lobster Tail with Salted Egg Hokkien Mee and Sambal Nasi Goreng. The meal, priced at $88 per individual features a particular cocktail pairing or welcome glass of prosecco. 

Singapura – New York Metropolis
Singapura impresses as a proudly Southeast Asian seaside bar discovered within the Gramercy neighborhood of New York Metropolis. Chef Salil Mehta helms the ship and is well-known for his course at Wau and Singlish, further companions of the Singapore Meals Competition, along with LAUT Singapura and Michelin-Starred LAUT Union Sq.. Singapura, situated at 31 East twentieth Avenue, will invite diners in for a 3-course meal that includes Salted Egg Crab, Sambal Skatefish, and Cinnamon Toast Cruller with Kaya Dip created from pandan. The expertise, accessible for dinner solely, features a particular cocktail pairing or welcome glass of prosecco and is priced at $88 per individual.

Killiney Kopitiam – Palo Alto
Opening over a century in the past in Singapore as a road nook espresso store serving Nanyang model ‘kopi’ espresso and charcoal-grilled kaya toast, Killiney Kopitiam has grown to 60 areas in 5 international locations. This Bay Space location, at 552 Waverley St. in downtown Palo Alto, is led by Chef Nora Haron, the primary Singaporean Chef to make Laksa on the James Beard Home in NYC. Prospects will have the ability to buy an assortment of specifically curated sauces, together with Killiney’s legendary Killiney Kaya, Sambal Terasi from SanDai Restaurant, and Salted Egg Butterscotch Pot De Creme by KOPI Bar, all 4oz jars. This assortment can be accessible for buy at Killiney for $38.

Wanderlust Creamery  – Los Angeles
Based by meals scientist/mixologist Adrienne Borlongan in 2015, Los Angeles based mostly Wanderlust Creamery is an artisanal ice cream store recognized for its progressive and artistic ice cream flavors impressed by world journey. They make ice cream flavors impressed by locations they have been, locations they lengthy to go to, and childhood recollections. Starting on September 12, Wanderlust will supply the next restricted version ice cream flavors at every of its six LA areas as a nod to SingaporeDurian Cream Puff, consisting of mascarpone & durian mousse ice cream with buttery feuilletine, and Salted Egg Dan Tat, composed of salted egg custard ice cream and flaky puff pastry crust made with Irving’s Salted Egg chips. A single scoop is $6.50, double is $8.00 and a pint is $13.

Blacksmith – Houston
A captivating espresso store in Houston, Blacksmith delights the neighborhood with its balanced drinks and complicated pastries. Positioned at 1018 Westheimer Street, Houston, TX, Blacksmith will supply a Spiced Singapore Golden Milk Latte, created by Blacksmith co-founder Niken Prabanto, for $6, that includes sambal, ginger, turmeric, pineapple, lime, vanilla, and oat milk. The latte is complimented by the customized Pandan Banana Tea Cake, created by Blacksmith Pastry Chef Christina Au, $9, together with vanilla sponge cake, pandan mousse, banana jam, sesame cremaux, and flower petals.

IRVINS – Nationwide
Singapore snack model, IRVINS, recognized for his or her salted-egg treats, celebrates the Singapore Meals Competition by giving three fortunate winners a “Golden Egg “. Paying homage to Willy Wonka’s  well-known chocolate bar “Golden Ticket” contest, the three egg-shaped tickets can be randomly hidden into baggage of IRVINS accessible within the U.S. and offered at any of their retailers together with Hmart, 99 Ranch Market, and even at their web site eatirvins.com. The winner (plus one visitor) of the fortunate Golden Egg will win a 4 day, 3 evening journey to Singapore together with airfare from the US, resort lodging, and an unique tour of the IRVINS snack manufacturing facility performed by IRVIN himself.

These collaborations can be accessible from September 12 – October 10, 2022. For extra particulars on the Singapore Meals Competition, go to: https://www.singaporefoodfestival.sg/

In regards to the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead growth company for tourism, one among Singapore’s key financial sectors. Along with business companions and the neighborhood, we form a dynamic Singapore tourism panorama. We deliver the Ardour Made Doable model to life by differentiating Singapore as a vibrant vacation spot that conjures up folks to share and deepen their passions.
www.stb.gov.sg | www.visitsingapore.com

Media Contacts
Kate Pressman and Katie Griffin
Bullfrog + Baum (for Singapore Tourism Board Americas)
E: [email protected]

SOURCE Singapore Tourism Board

Embark on a Gastronomic Journey of the Singapore Meals Competition, September 12

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