Group Holds Traveler’s Discussion board, Specializing in Content material Advertising Innovation and Vacation spot Improvement Group Holds Traveler’s Discussion board, Specializing in Content material Advertising Innovation and Vacation spot Improvement Group Holds Traveler’s Discussion board, Specializing in Content material Advertising Innovation and Vacation spot Improvement

CHANGSHA, China, Aug. 19, 2022 /PRNewswire/ — Group, a number one on-line journey service supplier, held its annual Traveler’s Discussion board (TF) in Changsha, the capital of Hunan province in central China, on August 18, 2022, specializing in journey content material advertising innovation and vacation spot growth.

The Traveler’s Discussion board consists of three elements: Worldwide Vacationers’ Content material Creator Discussion board, Vacationers’ Evening, and a Music Competition & Life-style Honest. The discussion board provided cross-border communication alternatives to the tourism trade, specialists, teachers, and journey content material creators.

As a rapid-growing journey vacation spot, Changsha is common amongst influencers and KOLs, attracting tens of millions of vacationers from residence and overseas. Collectively hosted by Changsha Municipal Individuals’s Authorities, the discussion board shared Changsha’s growth roadmap of constructing a vibrant journey vacation spot via journey content material advertising, expertise, and integration of sources.

Jane Solar, CEO of Group commented, “Changsha has turn out to be a classy tourism vacation spot, not solely due to its fascinating historical past and tradition however as a result of the town is actively embracing innovation and constructing Web-famous merchandise. Changsha’s inclusiveness and variety will entice widespread consideration and turn out to be a trendsetter.”

Rungang Zhang, Deputy Chairman and Secretary Normal of the Chinese language Tourism Affiliation shared, “In recent times, with excessive web consideration, Changsha has quickly grown into an internet-famous tourism vacation spot. From Changsha’s expertise, I imagine that journey content material incubation and improve shall be a necessary pivot of the long run vacation spot growth.”

Yong Tan, Deputy Secretary of the CPC Changsha Municipal Committee, stated, “With Group’s robust useful resource integration capabilities, Changsha is assured it may possibly facilitate tourism transformation additional and, in time, construct a strong worldwide tourism vacation spot.” Group has been a necessary strategic associate in Changsha’s fast-growing tourism growth. Leveraging Group’s robust useful resource integration capabilities and content material advertising technique, the town has rolled out varied journey campaigns and merchandise on Group’s platforms. For example, Changsha Municipal Bureau of Tradition, Tourism, Radio and Tv, along with Group, have launched consumption vouchers this yr, accelerating journey restoration within the metropolis. As a part of the Group’s Rural Revitalization Plan, Group constructed a rustic retreat within the suburb of Changsha in 2021. Solely per week after the retreat was constructed, the variety of bookings surpassed the identical interval final yr. Group’s Traveler’s Discussion board has been held in varied cities throughout China, together with Lijiang, Chengdu, Shanghai, Xi’an, Chongqing, Guiyang, Anyang, and Sanya. Over 100,000 vacationers have actively participated within the annual occasion, which has generated billions of on-line exposures.

With the restoration of tourism following the pandemic, the discussion board showcased Group’s content material advertising technique. By gathering high-quality content material creators, holding particular actions, and facilitating the interplay of skilled vacationers, Group goals to revitalize the tourism economic system and reconnect with eager vacationers in post-pandemic instances and past.


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